In addition to the Lucas Conley book mentioned in my last post, current branding “sciences” are covered in Rob Walker’s 2008 Buying In (subtitled The secret dialogue between what we buy and who we are).
Walker is the New York Times Magazine “Consumed” columnist, and he’s not too happy about the lengths to which marketers are going to snag our dollars (or euros or pounds or yen).
Compared to the Conley book, this one is relatively jargon-free, although Walker has created a term of his own to describe what he’s seeing:
“Murketing” says it very well.
Email relory@aol.com.
[jargon] [buzzwords] [doublespeak] [gibberish]
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